• Your four seven jewellery is made in sterling silver, a beautiful metal that will last for generations with proper care. You only need to take some preventive measures along with occasional polishing to always keep it looking as good as new.
  • First and foremost, remember how your jewellery looks when you first receive it. Some silver jewellery has been oxidized to give it a slightly ‘antiqued’ look. This should not be confused with silver that has tarnished due to exposure to air, excessive heat, or pollutants.
  • Many of our four seven charms and charm holders (such as necklaces, bracelets and anklets) are oxidized and will have certain areas that appear black in order to deepen the character of the charm. Using strong solvents on these could erode the oxidization and impact the overall appearance of the charm. For your charms, especially, please follow the below tips and use a delicate hand when cleaning them with a soft cloth as needed.


  • Store your jewellery in a cool, dry place. Silver tarnishes when exposed to air, so it’s a good idea to keep your silver in airtight zip lock plastic bags, or covered in a cloth enclosed in an airtight container when not in use. This will help slow down the tarnishing process and protect your jewelry from scratching. Also, keep it separately from your other accessories as silver jewellery gets scratched easily.
  • Remove your jewellery when cleaning, swimming and taking a shower. Always remove your jewellery before using any product that contains bleach, ammonia, alcohol, fingernail polish removers that contain acetone, and turpentine. Some of these can cause a breakdown in the metal alloys leaving your jewellery beyond repair.
  • Remove your jewellery when sleeping. Movement during sleep can also cause stress or scratches.


  • Clean after every use. After every use clean your jewellery with a soft cloth to remove the oil and grime that would have stuck to it from the skin grime it could have been exposed to throughout the day.
  • Use a professional jewellery polishing cloth. The best way to clean your jewellery is with a professional jewellery polishing cloth. The cloth is treated with cleaning chemicals and not only will the cloth last a long time; it will give you an amazing shine each and every time. Rub gently in a lengthwise motion. Be careful not to pull hard on any joints or clasps as they could get damaged during cleaning.
  • Use hot water and baking soda. If you find you need more than a polishing cloth, another simple way to clean your silver jewellery is to fill an aluminium pan with really hot (but not boiling) tap water. Add about 2 teaspoons of baking soda and 1 teaspoon of salt. Stir a bit. Add your jewellery and let soak for 10 minutes. Use a soft brush to to scrub away the tarnish that has accumulated. Rinse and dry thoroughly. Please note that it is not advisable to use this method on jewellery with stones or plating as damage could occur.
  • Never use toothpaste to clean silver jewellery, as it is very abrasive.
  • Never dip any silver jewellery in ‘dip’ solutions or commercial cleaning solutions even though it may say that it is for silver jewellery. Dip cleaners will work the first few times, but after that, the silver jewellery may change colour and will never look the same.

If the scratches are too deep or the oxidation process has happened over a long period of time, consider having it cleaned and polished by a professional jeweller once. Then you can follow the above steps regularly.

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